This Olympic Winter Games identity challenges the global perceptions of Norway by presenting the nation as an innovative and forward thinking country. A vision that felt unrealized after the 1994 Lillehammer games. Through an intense research phase, a clear design strategy was made with the ability for a concept that truly reflects Norway's contemporary identity as a leader in innovation and human welfare.

The nordic phenomenon of polar night makes stars visible for an extended period. Likewise, the Olympic brings all the world star athletes together under conditions that amplifies their preformance. This natural occurrence and overlap serves as the visual and conceptual foundation of the identity.